This launch path is too long for XenApp 6.5. The string will be truncated and the program will fail to launch properly. We have several environments that work with the same package files so we set them as variables. To get this package to launch properly we create a prelaunch script that looks like so:
At this point we set our application to point to this CMD file.
And the application will launch with the shorter string with the ability for us to change the environment and location quickly and easily.